5 Stages of Logo Design

We iterated through 5 stages of logo design, originally staring with just a simple type face and gradually improving that into a full logo featuring more advanced type faces and abstract art elements. My focus for this project was on a brand of Pie called "Mom's Apple Pies". The logo choice of mine is on the right of the step 5 since it shows off the pie itself in a visually appealing way. Before starting my final iteration of improving my pie logo, I think my most needed improvement is the colors on the logo itself.

The logo that I ended up going with was the one on the bottom right of the page as I felt that it could be enhanced the most.